Thule is a Swedish outdoor and adventure company, founded in 1942, same year as the Duck tape was invented and Bing Crosby released the known and loved song "White Christmas". You may think this was a lifetime ago… but there is nothing old about Thule today.
If you’ve seen a car with a kayak, SUP or any other adventure gear attached to the roof and ready to hit stix, chances are pretty big that you’ve seen them around. Thule started out with a focus on car- related products allowing you to bring all of your gear to the most remote of adventures but if you think that Thule only builds roof racks you have to think again!
The adventure don't stop when you step out of your car, that is when your adventure really begins! When you heed the calling of the great outdoor and turn of the beaten path, forget about the must’s and embrace the maybe’s, think no more about tomorrow and live fully for today - this is when the adventure begins!
We like Thule, not just because they are based in our backyard, or cause of their cool heritage but because off how their gear support us through every step of a great adventure. How they always thrill us with a high level of intuitive “smartness” - handy pockets, features and quirky details that you just gotta love em for.